Stop donatingmoney to Google.
Badly-run campaigns are a charity for ad platforms. We've rebuilt enough of them to know: the difference between burning budget and 3x ROAS is strategy, not spend. Google Ads, Meta Ads, TikTok — managed for return.
Right Message. Right Platform. Right Moment.
Google catches people searching for you. Meta creates demand before they search. TikTok reaches the ones who don't know they need you yet
The most complete advertising platform for massive reach and precise targeting. Ideal for e-commerce, lead generation and brand awareness with specific audiences.
Technical Capabilities
- Facebook Pixel for advanced conversion tracking and custom events
- Dynamic catalogs with automatic real-time inventory sync
- Lookalike Audiences powered by machine learning for smart expansion
- Multi-channel retargeting with automated sequences based on user interaction
- Built-in A/B testing of creatives, copy, audiences and placements
- Business Manager for centralized management of accounts, pixels and catalogs
Scale Winners. Kill Losers. Repeat.
Every peso tracked, every decision backed by data — never by 'the algorithm needs more time'
Audit & Strategy
Week 1-2Deep analysis of your business, competition, audiences and existing ad accounts.
- Audit of current accounts
- Digital competition analysis
- Buyer persona definition
- Monthly media plan
- Tracking setup
Setup & Launch
Week 2-3Technical setup of campaigns, creatives, audiences and optimal account structure.
- Advanced campaign structure
- Pixel/Tag Manager installed
- Creatives designed and approved
- Segmented audiences created
- First campaigns launched
Learning Phase
Week 3-6Algorithm learning phase while we collect critical data for optimization.
- Daily metrics monitoring
- Creative A/B testing
- Bid and budget adjustments
- Weekly results report
- Expansion of top audiences
Active Optimization
Month 2-3We optimize based on real data: scale the winners, pause the losers.
- ROI/ROAS optimization
- Scaling of winning campaigns
- Strategic retargeting
- New creative variations
- Monthly executive report
Scaling
Month 4-6We progressively increase budget while maintaining or improving profitability metrics.
- Gradual budget increases
- Expansion to new platforms
- Advanced automations
- Refined lookalike audiences
- New format testing
Continuous Improvement
OngoingWe never stop testing, analyzing and optimizing to maintain your competitive edge.
- Continuous hypothesis testing
- Reports with actionable insights
- Monthly strategic adjustments
- Competitor monitoring
- Product/landing recommendations
Principles of Our Ad Management
Data-Driven
Decisions based on data, not hunches. Precise tracking of every peso invested
ROI First
Focus on business metrics (CAC, LTV, ROAS), not vanity metrics
Continuous Testing
Always testing new audiences, creatives and bidding strategies
From Audit to Full-Funnel
One-time campaign rescue or full monthly management. Both come with reports a human can read
Complete Advertising Audit
Exhaustive analysis of current ad accounts identifying immediate optimization opportunities in structure, targeting, creatives and bidding.
Timeline — 3-5 business days
- Analysis of current campaign, ad set and creative structure
- Review of audiences, targeting and segmentation strategies
- Evaluation of landing pages and the full conversion funnel
- Competitive benchmark with sector spend and strategy analysis
Monthly Campaign Management
Complete professional management of your ad spend with daily optimization, continuous testing and weekly performance and KPI reports.
Timeline — Setup in 7 days
- Full setup of pixels, conversions and custom events
- Campaign creation and optimization on selected platforms
- Monthly A/B testing of audiences, copy, images and landing pages
- Weekly reports with key metric analysis and recommendations
Advanced Multi-Channel Strategy
Design and implementation of a complete advertising funnel across multiple platforms with sequential remarketing, lead nurturing and ROAS optimization.
Timeline — Setup in 10-14 days
- Full-funnel strategy with ToFu, MoFu and BoFu on optimal channels
- Dynamic remarketing setup with personalized sequences
- CRM/email marketing integration for automated nurturing
- Custom dashboard consolidating cross-platform metrics
Self-Managed vs. Professionally Managed
Same budget, different outcome. This is the average curve across 80+ WebTek® clients
Measurable, Sustainable Results
Average based on 80+ clients served
Proven Methodology
Our strategy combines optimized digital advertising with advanced technical SEO to generate predictable, sustainable growth.
Precise audience segmentation on strategic platforms
Long-term organic rankings
Continuous optimization based on real metrics
Analysis based on 80+ clients served in Colombia
ROAS You Can Screenshot
A fashion e-commerce doubled ROAS from 1.8x to 3.6x while cutting acquisition cost 43%. Real accounts, real dashboards
Fashion E-commerce
Challenge
Online store with a 2.1x ROAS and a high CAC of $42. They needed to scale sales without sacrificing profitability.
Solution
We implemented an omnichannel Meta + Google Shopping strategy with a dynamic catalog, sequential remarketing based on abandoned cart value, and Lookalike Audiences of high-value buyers. Continuous creative optimization with weekly testing.
Results
ROAS
CAC
Sales
B2B SaaS
Challenge
SaaS platform struggling to generate qualified decision-maker leads. High CPL and low demo-to-customer conversion.
Solution
LinkedIn Ads + Google Search campaigns targeting by job title, seniority and industry. Educational content at ToFu (whitepapers, webinars), use cases at MoFu and free trials at BoFu. Lead scoring integrated with CRM.
Results
MQLs/month
CPL
Demo Conversion
Other services
One team runs all three — so the strategy actually talks to itself.
Your Ads Have Leaks. We'll Find Them.
Wrong keywords, lazy targeting, landing pages that scare people off — we'll show you exactly where the budget goes to die. Free.
- 01Campaign configuration analysis
- 02Identification of budget waste
- 03Immediate optimization opportunities
- 04Profitable scaling strategy
ROAS you canscreenshot.
80+ businesses. 7 countries. Zero lock-in.
Make your budget uncomfortable to compete with
Free audit of your active campaigns. Immediate fixes included, whether you hire us or not.
Request the free audit ↗